Our Technology
Research & Development

For almost a decade, Cole® has been redesigning and improving its patented DSA® lacing technology year by year, to improve stiffness and reduce weight. Cole® wheels have been proven at the very top of the professional road and mountain bike racing and in the testing lab. For 2012, Cole® has completely overhauled the entire system and created the next generation of DSA® wheels. These new wheels are now easier to service, stronger, and lighter than ever.

We started by redesigning the hub. Larger, standard bearings improve reliability and serviceability. A wider front flange greatly increases stability and stiffness. The rear hub shell was relieved to eliminate 50 grams of weight. The nipples and spokes were also completely redesigned. Slotted nipples are easier to service, and replacement straight-pull spokes are readily available at any bike shop. The result is a completely new wheel that's lighter, stiffer, and more easily serviced with all the race-winning performance of Cole®?s DSA® technology.

From concept, to prototype, to finished product, no wheel is put through more rigorous testing than Cole®. At more than 4 times the EU testing norms, already some of the most stringent in the world, Cole® puts its wheels through the paces so you don't have to. Cole® Wheels are built to perform not only above and beyond the demands of testing regulations, but beyond those of the most demanding professional athletes in the world.