Cycling is a blend of Passion, Emotion, and Technology, from climbing the highest alpine routes, to carving singletrack, to the daily commute. At Cole, this is what we are about. The wheel is the heart and soul of the bicycle, and since 2001 Cole has been dedicated to creating the finest hand-built wheels available. Developed, tested, and used by passionate cyclists in the most demanding conditions to bring you pure cycling emotion and performance.